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2017廣州年會專題>>正文

內外兼修——“硅科”掌門人李瑩心中的品牌發展戰略

來源:中國幕墻網收集整理    作者:編輯    日期:2017-3-24    頁面功能 【字體: 】【打印】【評論
  2017全國鋁門窗幕墻行業年會暨中國建筑經濟廣州峰會”及“2017全國鋁門窗幕墻新產品博覽會”于3月10日至13日在廣州盛大舉行,展會期間,中國幕墻網非常有幸采訪到了硅科科技總經理李瑩先生,在對硅科拓展市場銷售渠道方面等問題進行了面對面交流。

  由委員會主辦的“2017全國鋁幕墻行業年會暨中國建筑經濟廣州峰會”及“2017全國鋁門窗幕墻新產品博覽會”于3月11日至13日在廣州保利世貿展覽館盛大舉行。

BOLANHUIXIANCHANGRENCHAOYONGDONG

  BOLANHUIKAIMUDANGTIAN,ZHUBANFANGBINGCHENGLVSEHUANBAOLINIAN,JUXINGLEJIANJIEMINGKUAIDEKAIMUYISHI,DAOCHANGDELINGDAO、JIABINBAOKUO:ZHUJIANBUYUANZONGGONGCHENGSHI、ZHONGGUOJIANZHUJIEGOUXIEHUIMISHUCHANG、FUHUICHANG、PANWEISHEN、XIEYAOHONG、LIUHAIYUNDENG、MINGYUFUHUICHANG,ZHONGGUOJIANZHUJINSHUJIEGOUXIEHUIFUMISHUCHANG、LVMENCHUANGMUQIANGWEIYUANHUIDONGHONGZHUREN、TAIWANHEXIANGGANGWANGDENGZAINEIDEDUOJIAXINGYECHUIZHIMEITI,JINXINGLEXIANCHANGCAIFANGYUBAODAO。

GUIKEKEJIZHANTAIXIANCHANG

  SUIZHUKAIMUSHIDEJIESHU,HUBEIGUIKEZHANTAIYEYINGLAILERUCHAOSHUIBANDECANGUANZHE,SHENGKUANGKONGQIAN。ZHANHUIQIJIAN,ZHONGGUOMUQIANGWANGFEICHANGYOUXINGCAIFANGDAOLEGUIKEKEJIZONGJINGLILIYINGXIANSHENG,ZAIDUIGUIKETUOZHANSHICHANGXIAOSHOUQUDAOFANGMIANDENGWENTIJINXINGLEMIANDUIMIANJIAOLIU。

ZHONGGUOMUQIANGWANGZOUJINMINGQIYE

  以下為中國幕網整理采訪內容:

  記者:好膠、好用、省心、放心!中國幕墻網的讀者朋友大家好,現在我們來到了湖北硅科科技有限公司的展臺現場,有幸采訪到李瑩 總經理。

GUIKEKEJIZONGJINGLILIYINGXIANSHENGJIESHOUZHONGGUOMUQIANGWANGCAIFANG

  JIZHE:LIZONGNINHAO!HENGAOXINGNINNENGJIESHOUWOMENZOUJINMINGQIDEFANGTAN,ZUOWEILINGYUYIGECHUANGXINPINPAI,ZICONGQUNIAN9 YUEDIYICILIANGXIANGYILAI,JIUDEDAOXINGYEDEPUBIANGUANZHU,QINGNINXIANWEIWOMENJIESHAOYIXIAGONGSICHENGLI、TOUCHANDEXIANGGUANQINGKUANGBA!

  LIZONG:NIHAO,GUANGDAZHONGGUOMUQIANGWANGDEDUZHEPENGYOUMENDAJIAHAO。WOSHIZONGJINGLILIYING。HUBEIGUIKEKEJIYOUXIANGONGSIZAI2015NIAN9YUEZHUCECHENGLI,DIZHIWEIYUHUBEISHENGYICHANGSHIYAOTINGQUXINGFAYUANNEI,HUAGONGYUANZHANDIMIANJI4000MU,SHIGUONEIYILIUDEJIJINGXIGUIHUAGONG、LINHUAGONG、YANHUAGONGWEIYITIDEXUNHUANJINGJICHANYEYUAN。GONGSIYU2016NIANYUANYUEKAIGONGJIANSHE,GUIKEKEJIGUIHUAJIANSHE10WANDUN/NIANXIANGMU;2016NIAN8YUE,YIQI3WANDUN/NIANXIANGMUJIANCHENGTOUCHAN,10YUECHANPINTUICHUSHICHANGXIAOSHOU。

GUIKECHANPIN——WEIYUFANGMEIZHUANYONGJIAO

  JIZHE:CHANYELIANSHANG、XIAYOUJIZHONGYOUSHI,ZHENGHEHUBU,XINGCHENGDUOYUANHUAFAZHAN,SHIWEILAIQIYECHENGCHANGDEYIGEQUSHI,ZUOWEIHUAGONGJIEDEJUTOU,“GUIKE”ZHONGYAODEHEZUOHUOBAN——HUBEIXINGFAJITUAN,NENGGOUGEI“GUIKE”DEFAZHANDAILAIXIESHENMENI?

  LIZONG:SHOUXIANGUIKEKEJIYOUJIGUIJIAOXIANGMUZUOWEIXINGFAJINGXIHUAGONGYUANGUIHUAGONGLIANTIAODEXIAYOUYANSHEN,95%DESHENGCHANYUANCAILIAOKESHIXIANYUANQUNEIGONGYING,SHIXIANLEYUANCAILIAOGONGYINGCHEJIANDUIGUIKEMIFENGJIAOSHENGCHANCHEJIANDEGUANDAOSHUSONG,ZHEYIDIANJUBEIXIANZHUDECHANYELIANFAZHANYOUSHI。QICIHUAGONGJUTOUHUBEIXINGFAJITUANSHIGUIKEKEJIGONGSIFAZHANDEJIANQIANGHOUDUN,KEYICHONGFENDECONGYUANCAILIAOBAOZHANG、JISHUCHUANGXIN、RENLIZIYUANDENGJIDAFANGMIANGEIYUGUIKEJIDADEZHICHI。

GUIKEXILIECHANPIN

  JIZHE:LIZONG,ZUOWEI“GUIKE”DEZHANGMENREN,YESHIQIYESHICHANGKAITUOYIJIPINPAIJIANSHEDELINGJUNREN,QINGFENXIANGYIXIA,NINDESHICHANGCELVESHIZENYANGDE?ZHUNBEIBA“GUIKE”DAZAOCHENGSHENMEYANGDEYIGEPINPAINI?

  LIZONG:ZAIWOKANLAISHICHANGYUPINPAISHIYITIDE,SHICHANGKAITUOHUIXUYAOPINPAIQIANTOU,PINPAIHUIGENGHAODEFANKUICHUCHANPINZAISHICHANGNEIDEKAITUOJINZHAN。LUOSHIDAOJUTIDECELVESHANG,ZHUYAOYOUSANDIAN:(1)CHANPINCELVE,ZUODAOHUOZHENJIASHI、LIANGZUPINGAO; (2)XIAOSHOUCELVE,PINPAITUIGUANG+DAILIQUDAOKAIFA+FENXIAOQUDAOXIACHEN+ZHONGDUANYONGHUTIYAN; (3)FUWUCELVE,SHOUQIANJISHUJIAOLIU、SHOUZHONGSHIYONGPEIXUN、SHOUHOUZHILIANGBAOZHENG。WOMENZHILIYUJIANGGUIKEDAZAOCHENGSHIJIEYILIUDEYOUJIGUISHENGCHANJIDI。

GUIKECHANPIN——GUITONG

  JIZHE:JISHUYANFA、CHANPINZHILIANGSHIQIYEDEMINGGEN,“GUIKE”ZAICHUANGLIZHICHU,SHIRUHEBAOZHANGZHELIANGDIANDENI?

  LIZONG:GUIKEGONGSIWEIYUXINGFAJITUANHUAGONGYUANQUNEI,KEYIGONGXIANGHEYITUOXINGFAJITUANHUAGONGYUANQUDEGUOJIARENKESHIYANSHIHEGUOJIAJIJISHUYANFAZHONGXIN。JITUANJISHUYANFAZHONGXINSHIGUONEIZUIXIANJINDEYOUJIGUICAILIAOYANFAZHONGXINZHIYI,JIZHONGLEZHONGDUOYOUXIUDEJISHURENCAI,GOUZHILEJUYOUGUOJIXIANJINSHUIPINGDEYANFA,SHIGUIKEGONGSIDEJIANQIANGDEJISHUHOUDUN。GUOJIARENKESHIYANSHIPEIBEILEXIANJINDEJIANCEYIQI,KEYIDUICHANPINJIYUANCAILIAOZHILIANGJINXINGQUANMIANDEJIANCE。

  CIWAI,GUIKEGONGSIYEZHUZHONGNEIGONGXIUYANG。GONGSICHENGLIZHICHUJIUSHELILEQIYEJISHUZHONGXIN,GOUZHILEDALIANGYANFAJIANCEYIQISHEBEI,QIZHONGBAOKUOCONGMEIGUO、DEGUOJINKOUDEJUYOUSHIJIEXIANJINSHUIPINGDEYANFAJIANCEYIQI。PINQINGLEXINGYEZHONGYOUXIUDEJISHUZHUANJIATUANDUI,CONGJISHULILIANGHEYINGJIANSHEBEIFANGMIANBAOZHANGJISHUKAIFAHECHANPINZHILIANG。

  JIZHE:“GUIKE”ZAITUOZHANSHICHANGXIAOSHOUQUDAOFANGMIAN,YOUZHUSHENMEYANGDEXIANTIANYOUSHI,QIYEYOUSHIRUHEJIAYIHELIYUNYONGDENI?

  LIZONG:NITIDAODEXIANTIANYOUSHI,WOJUEDEZHESHIGUIKEDETIANDUHOUDEYIDIAN。SHANGYOUXINGFAJITUANXINGYEZHENGTIDEZHIMINGDUYUMEIYUDU,XIYINZHENGGEXINGYEDEGUANZHUDU,ZHEHUICHENGWEIGUIKEZUIHAODEKOUBEIXIAOYING!TONGGUOXIANTIANYOUSHI,ZAIFUYIMIFENGJIAOXINGYEZHUANYEDEXIAOSHOUYIJIJISHUFUWUTUANDUI,XUNSUJIANLIXIAOSHOUQUDAO;BINGQIEYIPINPAITUIGUANGWEIZHU,DAZAOPINPAIHEXINJINGZHENGLI,TUIDONGYOUMAIFANGSHICHANGXIANGMAIFANGSHICHANGDEZHUANBIAN,SHIXIANYOUJIAGEJINGZHENG、BAOZHUANGJINGZHENGDAOPINPAIJINGZHENG!CONGERJUJIYIPIYOUZHENGNENGLIANGDEDAILISHANGTUANDUIYUGUIKEGONGTONGFAZHAN。

GUIKEKEJIZONGJINGLILIYINGXIANSHENG

  記者:人才是企業發展的核心競爭力!作為湖北宜昌這樣一個發展中的城市,“硅科”如何吸引并留住優秀的行業精英,“硅科”的用人原則又是什么呢?

  LIZONG:YONGRENYULIUREN,ZHEDANGZHONGZUIHEXINDEJIUSHI“REN”。GUIKEZHENDUIRENCAITIXIYOUZISHENWANSHANDEJIZHI,WOKEYIJIANDANCHANSHUWEISANDIAN:1、YAOYONGSHIYELIUREN。GONGSIZHONGSHIDUIRENCAIDETOURUHEPEIYANG,WEITAMENSHIZHANCAIHUACHUANGZAOHAODEPINGTAI。2、YAOJIANLIQIYOUXIAODEJILIJIZHI,YONGFENGHOUDEDAIYULIUREN。3、YONGGANQINGLIUREN。GONGSIGUANXINBINGBANGZHUJIEJUEYOUXIURENCAIDECHIZHUXINGDENGSHENGHUOKUNNAN。

QUANTIXIAOSHOUJINGYINGZHANTAIHEYING

  JIZHE:SUIZHU“GUIKE”YIQIXIANGMUDECHENGGONGTOUCHAN,YIJIERQIXIANGMUJINRUKUAISUJIANSHEJIEDUAN,2017NIAN“GUIKE”DINGXIADEFAZHANMUBIAOSHISHENMENI?

  LIZONG:2017NIANGUIKEDEXIAOSHOUSHOURUYAOTUPOYIYUAN、GUIKEDEPINPAIZAIXINGYEZHONGYAOCHUJUZHIMINGDU。

  JIZHE:FEICHANGGANXIENINDEJINGCAIFENXIANG,ZHONGGUOMUQIANGWANGYUGUANGDADUZHEYIDAO,GONGTONGQIDAI“GUIKE”ZAIFAZHANDEDAOLUSHANG,BUDUANWEIWOMENDAILAIJINGXI!

*文章中的部分數據,由 湖北硅科科技有限公司 提供。
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