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促進我國房地產與門窗幕墻企業的合作共贏

來源:2017-2018分析報告  作者:黃圻  日期:2018-5-31
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  房地產業在經歷過國內超高速發展時期后,逐步在國家經濟建設的發展中進入了較為平穩的時期,房地產業經濟指數趨于平緩上升,國內房地產業的發展已經由當初的普通需求性住房,逐漸出現精裝修、個性化配置等需求及配套建設,這對我國建筑門窗幕墻行業而言,無疑是一次迎合房地產業發展及市場變革的契機。

  前言

  XINGYEERYAN,WUYISHIYICIYINGHEFANGDICHANYEFAZHANJISHICHANGBIANGEDEQIJI。

  一、我國經濟發展與房地產業息息相關

  WOGUOYIJINGJINRUGONGGEICEJIEGOUXINGGAIGEGONGJIANJIEDUAN,JIANCHIXINFAZHANLINIAN,JIANCHIWENZHONGQIUJINJINGJIFAZHANZONGJIDIAO。DANGDESHIJIUDATICHUYAOSHIXIANDIYIGEBAINIANFENDOUMUBIAO,DAO2020NIANQUANMIANJIANCHENGXIAOKANGSHEHUI,SHIXIANZHONGHUAMINZUWEIDAFUXINGDEZHONGGUOMENG。

  YIJINGJIJIANSHEWEIZHONGXIN,QUANMIANJIANSHEXIAOKANGSHEHUI,LIBUKAIFANGDICHANXINGYEDEJIANKANGFAZHAN。GAIGEKAIFANGYILAIFANGDICHANSHIZHONGSHITUIDONGWOGUOJINGJIFAZHANDEZHUYAOYINQING,FANGDICHANJISHIGUOMINJINGJIDEFAZHANDONGLI,YESHIXUNCHANGBAIXINGRIJUJIASHENGHUODEBIXU。SUIZHUKEJIFAZHANHESHEHUIJINBU,LVSEJIENENGCHANPIN,HUANBAOCAILIAO、SHUSHIJIAJU,ZAOYICHENGWEIRENMINRIYIZENGCHANGDEMEIHAOSHENGHUODEJIBENXUYAO。

  DAZAOCHENGSHISHENGTAIJIANSHE,FAZHAN,TUIJIN,XUANZEHESHIYONGYOUZHIFANGWUJIANZHUPEITAOCHANPINSHICHUANGZAOYOUZHIJIANZHU,DAZAOBAINIANZHUZHAIJIBENYAO,MENCHUANGSHIZHONGZAIZHENGGEZHANSHEHUIZONGNENGHAODE1/3,ERMENCHUANGDENENGHAOYOUZHANDAOZHENGGEJIANZHUNENGHAO50%ZUOYOU。QUDAICHUANTONGJIANZHUSHENGCHANFANGSHI,JIAKUAITUIJINWOGUOZHUZHAICHANYEBIAOZHUNHUA、ZHUANGPEIHUA,TUIGUANGKEXUNHUANLIYONGCHANPIN,SHIYONGYOUZHIJIANZHUMENCHUANG,SHIJINHOUFANGDICHANXINGYEBUKEHUOQUEDEZHONGYAOYINSU。

  二、門窗幕墻行業與房地產業緊密相連

  2016NIANZHIJINNIANNIANZHONGQI,YIXIANCHENGSHIYIJITIANJIN、HEFEI、ZHENGZHOUDENGERSHIERGECHENGSHIJIZHONGCHUTAILEFANGDICHANSHICHANGDIAOKONGZHENGCE,CONGXIANDAI、XIANGOU、XIANJIA、TUDIGONGYING、SHICHANGJIANGUANDENGFANGMIANJINXINGDIAOJIE。

  FANGDICHANYIXILIEDIAOKONGZHENGCEDEYINGXIANGDUIZHENGGECHANYELIANLAISHUOKEWEISHI“QIANZHIDONGQUANSHEN”,FUMISHUCHANG,MENCHUANGMUQIANGWEIYUANHUIZHURENFENXIZHICHU:ZAIGUOJIAHONGGUANDIAOKONGHEGONGGEICEGAIGETUIJINGUOCHENGZHONG,FANGDICHANSHICHANGZHUJIANBURU“LENGJINGSHIQI”,SUIZHIERLAIDESHIXIAYOUCHANYEBUTONGCHENGDUDEBODONG,JUTONGJI,MENCHUANGMUQIANGXINGYEQUNIANZHENGTICHANZHIYOUSUOXIAJIANG。

  1、大環境降溫 門窗幕墻尋求“逆生長”

  RUJINDEJIANZHULINGYUZHONG,DAXINGMUQIANGZHUYAOYINGYONGYUGONGNENGHUA、SHEJIHUADEGONGYONGJIANZHU,MENCHUANGDABUFENYONGYUJUZHUJIANZHU。JINNIANLAI,QUANQIUMUQIANGGONGCHENGZHENGZHUJIANJIANSHAO,YINGGUO、DEGUO、RIBENDENGFADAGUOJIAXINJIANJIANZHUJIANSHAOSHIYIBUFENYUANYIN,ZHONGDONGSHIYOUWENTIDAOZHIMUQIANGJIAGONGJIANSHAO,GUONEIBEISHANGGUANGSHENYIXIANCHENGSHIDEDAXINGMUQIANGXIANGMUZHELIANGNIANYESHIMINGXIANSUOJIAN。

  ERGUOQUDEYINIAN,KEYISHUOSHIMENCHUANGXINGYEZUIWEIJIANNANDEYINIAN。YIFANGMIAN,FANGDICHANYASUODAOJUBUFAZHAN,GUOJIADAODIFANGXINGDEZHENGCEPINCHU,MENCHUANGZHANYOUWEIZHIJIANGDI,FANGDICHANSHICHANGYINGXIANGMENCHUANGSHICHANG,BUFENSHICHANGQUXIANGBAOHE,MENCHUANGCHANPINXIAOLIANGNANYIZENGCHANG;LINGYIFANGMIANYUANCAILIAOJIAGEBUDUANBIAOSHENG,RANGZHONGDUOZHONGXIAOMENCHUANGQIYEDESHENGCUNSHOUDAOYANZHONGWEIXIE。ZONGTILAISHUO,MUQIANMENCHUANGMUQIANGSHICHANGYANJUN,ZIJINLIANBIJIAOJINZHANG。

  2、市場轉型期 政策推動實踐“多元化”

  ZAIJINGJIKUAISUFAZHANTIAOJIANXIA,QIYEMIANLINTIAOZHAN,ZAIJISHUCENGMIANSHANG,GUOJIATICHANGJIANZHUJIENENG,BEIJING、SHANGHAILVXIANZHIXING75%JIENENGZHIBIAO。、WAICHUANGYINGYONGJISHUGUICHENG》YIJIANZHENGQIU,JIENENGCHENGWEIMENCHUANGANZHUANGSHEJIZHONGYAOBUJIAN。YOUCIKEKANCHU,GEDIZAIXIANGYINGGUOJIAJIENENGHAOZHAOSHIGENJUDIQUTEDIANHEXUQIUJINXINGGENGSHIYONGSHENHUADEYAOQIU,ZHEYOULIYUDIQUXINGCHANPINDETIGAO。JULEJIE,ZHUJIANBUJINQIYEZAIZHENDUITIGAOJIANZHUMENCHUANGJIENENGBIAOZHUNZHIDINGXINDEGUIFAN。

  LINGWAI,JINNIAN1YUE10RI,ZHUJIANBUFABUGUOJIABIAOZHUN《ZHUANGPEISHIBIAOZHUN》、《ZHUANGPEISHIJIANZHUZHUN》HE《ZHUANGPEISHIJIANZHUJISHUBIAOZHUN》,SANGEGUIFANDOUBUTONGCHENGDUSHEJIJIANZHUWAIZHUANGSHIDEJUTIYAOQIU,QIZHONGBAOKUOMENCHUANGMUQIANG。

  GENJUTONGJI,JIANZHUZHILIANGWENTIBEITOUSUZUIDUODESHIJIANZHUMENCHUANG,ERJIANZHUMENCHUANGZHONG,LOUSHUIWENTITIDAOZUIDUO,ZHEBIAOMINGMENCHUANGJIYOUZUODEWENTI,YOUYOUANZHUANGDEWENTI。ZAOXIENIANDEGONGCHENGSHIGONGYOUYUTUJIANCHICUNBUGUIFAN,ANZHUANGKUNNAN,LIANGSHENDINGZUOZAOCHENGZHILIANGHEANZHUANGWENTIHENPUBIAN,RUGUOTUIZHUANGPEISHIDEHUA,JIANZHUSHIGONGDADAOMOSHUHUA,DONGKOUCHICUNBIAOZHUN,MENCHUANGZAIGONGCHANGJINXINGANZHUANG,GENGRONGYIJINXINGBIAOZHUNHUA、HEGEHUASHENGCHAN。DANSHIYUCITONGSHI,ZHEHUIZENGJIASHIGONGJISHUGONGRENDENANDU,YINFASHENGCHANHEZUOGUANLIFANGMIANDENGWENTI,ZHEXUYAOMENCHUANGXINGYEZAISHIJIANZHONGTIGAOXINGZHENGGUANLINENGLI。

  3、回歸居住性 行業倒逼工程“趨精品”

  QUNIAN,HENGDA、WANKE、BIGUIYUANCHUANG3QIANYIXIAOSHOUXINGAO,BAIQIANGFANGQIZHANQUANNIANXIAOSHOUEBILIJIN50%,ERXIJUXINGDEDUIBISHIPUBIANDEMENCHUANGPINZHICHUYUZHONGDENGPIANXIASHUIPING。

  JINJINIAN,ZHONGGUOFANGJIABUDUANPANSHENG,DANMENCHUANGYINGYONGNENGLIYOUSUOQIANQUE,SUIRANLVEYOUGAIBIAN,DANSHIHUANYOUDAITIGAO。ZHONGGUODEMENCHUANGQIYESHIZHISHANGSHENGCHANHAODEMENCHUANG、GUIDEMENCHUANG,JUBEIHENHAODEYANFANENGLI,DANSHIZHONGGUOHONGGUANJINGJIJIFANGDICHANDIAOKONG,CONGJIAGETIXIDENGFANGMIANLAISHUOXIANZHILEGAOPINZHIDEYINGYONG,YOUYUDIJIA、RENGONGFEIYONGGAO,MENCHUANGYUSUANJIAGEBEIYADI。

  CHUCIZHIWAI,YUGAOFANGJIAXIANGFANDESHIJINLIANGNIANSHANGYE、ZONGLIANGJIANSHAO,ZHEYIWEIZHUMUQIANG、MENCHUANGGONGCHENGLIANGJIANSHAO。CONGYIXIANCHENGSHIKANLAI,LIRU,BEIJINGXIANYOUMUQIANGGONGCHENGYUQIANJINIAN“FENGKUANGSHICHANG”XIANGJUSHENYUAN,JINRURENMENSHIYEDEDAXINGMUQIANGGONGCHENGGUIHUAJINYOU:BEIJINGDIERGUOJIJICHANG、、BEIJINGFUZHONGXIN。SUIZHUMINYONGJIANZHUDEJIANSHAO,MENCHUANGSHICHANGYEMIANLINZHUYIXIEKUNJING,YINERYIXIEQIYEZHUANZHANDAOERSHOUFANGMENCHUANGGAIZAO。

  三、促進門窗幕墻行業與房地產業的合作共贏

  XIANYOUDEJUMINZHUZHAIHERENMINMEIHAOSHENGHUOXUQIUSHANGYOUYIDINGDECHAJU。ZHIZAOYEFAZHANHUANMAN,CHANPINZHILIANGBUJINRENYI,MENCHUANGCHANPINSHOUMINGZHOUQIDUAN。DANGDESHIJIUDAMINGQUEZHICHU: DANGQIANWOGUOSHEHUIDEZHUYAOMAODUNYIJINGZHUANHUAWEIRENMINRIYIZENGCHANGDEMEIHAOSHENGHUOXUYAOHEBUPINGHENGBUCHONGFENDEFAZHANZHIJIANDEMAODUN。FANGDICHANXINGYEXUYAOXINXINGMENCHUANGMUQIANGCHANPIN,FANGDICHANXINGYEXUYAOLVSE、JIENENG、HUANBAODEMENCHUANGCHANPIN。

  SUIZHUSHICHANGJINSUO,QISHIFANGDICHANKAIFASHANG、CAILIAOGONGYINGSHANGYALIDOUHENDA,SHUANGFANGYEZAIXUNQIUYIGEXINDEPINGHENGDIAN。SUIRANZHONGGUODEMENCHUANGQIYEHENDUO,DANYANGELAISHUOMEIYOULONGDUANXINGHUOZHESHICHANGZHANYOULVGAODEMENCHUANGPINPAIQIYE,KAIFASHANGXIANGYAOPINZHIGAO、JIAGEHESHIDEMENCHUANG,XUNQIUDEQUDAOYESHOUDAOXIANZHI。ZHESHISHICHANGDEYIGEGONGXUMAODUN,DANGRANZHEGEWENTIDEJIEJUESHIYIGEMANCHANGDEGUOCHENG。

  JINYIBUTUIJINWOGUOZHUZHAICHANYEHUAJINCHENG,DAZAOBAINIANZHUZHAI,WOGUOFANGDICHANQIYEYUMENCHUANGJIPEITAOQIYEJIJIPEIHE,JIANLIFANGDICHANXUQIUXINXIQUDAO,CHONGFENDIAODONGMENCHUANGQIYEXINCHANPINXINJISHUYANFAJIJIXING,JIAKUAIFANGDICHANCAIGOUGONGYINGLIANXUNHUAN,RANGGENGDUODELVSEJIENENGMENCHUANGCHANPINJINRUBAIXINGJIATING,CUJINWOGUOFANGDICHANJIANKANGFAZHAN。ZHIYOUXINGYEJIANHEZUOCAINENGGENGHAODIFAHUIXINGYEXIEZUOYOUSHI,YIJUGONGQIUSUOXU,HELIDIAODONGCHANYEJIETIPEIZHI,MANZUBUTONGXUQIU、BUTONGDANGCI、BUTONGPINWEIDEXUQIU。

  ZHONGGUOHUANSHIFAZHANZHONGGUOJIA,RENKOUZHONGDUO,NENGYUANZIYUANXIANGDUIKUIFA,JIANZHUYEZIYUANYUNENGYUANXIAOHAOYANZHONG,NENGHAOJUDA。GAIBIANWOGUOCHUANTONGJIANZHUXINGYEJIZHI,TIGAOCHANPINZHIZAOYESHUIPING,JIANGDINENGHAO,DALITUIGUANGXINXINGJIANZHUJIENENGMENCHUANGCHANPIN,SHIWOGUOFANGDICHANXINGYEHEJIANZHUMENCHUANGXINGYEDEGONGTONGSUYUAN。MEINIANWOGUOXINJIANJIANZHU20YIPINGFANGMI,JIANZHUMENCHUANGYONGLIANGYUEWUYIPINGFANGMI,ZAIJIASHANGHEJUMINERSHOUFANGZHUANGXIU,MEINIANDEMENCHUANGGAIZAOSHIYONGLIANGYESHISHIFENJUDADE,WOGUOJIYOUJIANXINGDEZONGLIANGYIJINGDADAO650WANPINGFANGMI,HENDUOHUANSHISHANGGESHIJI60-70NIANDAIDEJIANZHU,ZHEXIEJIANZHUDADUODEBUJIENENGSHENZHISHIYANZHONGHAONENGDEJIANZHU,ZAONIANJIANZHUDESHEJIYUJIENENGSHUIPINGDOUHENDI,JIANZHUJIENENGGAIZAO,JIANZHUMENCHUANGGAIZAODERENWUHUANSHIHENZHONGDE。JINXIENIAN,ERSHOUFANGJIAOYIYIJINGCHENGWEIJUMINZHUZHAIJIAOYIDEZHUTI,DABUFENERSHOUFANGJIAOYIHOUDOUXUYAOERCIZHUANGXIUYIJIMENCHUANGDEGENGXINGAIZAO,YINCIERSHOUFANGJIAOYIDUIJIANZHUMENCHUANGLAISHUOYESHIYIKUAIBUKEHUSHIDESHICHANG。

  MIANDUIZHENGGEJINZHANGDEDASHICHANG,GEDAMENCHUANGQIYEYEZAIJIJIYINGDUI,XIWANGYIXIANYOUZIJINSHUIPING,RENZHICHENGDU,PINPAITISHENGTUIDONGSHICHANG,RANGSHICHANGKANJIANHAODEKAIFASHANG,HAODEZHUFANG,HAODEMENCHUANG。ZAICHENGSHIDEYIJUXIANGZHUFANGDEYIJUGUANNIANZHUANBIANJISHICHANGTUIDONGXIA,XIANGXINMENCHUANGXINGYEDELINGMINXIUJUEYEHUICHENGWEIWANGHOUJIANZHUGONGCHENGQUYUJINGPINFANGXIANGFAZHANDEDIANJINGZHIBI。

  結束語:

  JIAQIANGFANGDICHANYUMENCHUANGQIYEHEZUO,YOUXIANTUIGUANGSHIFUHEGUOJIAJIANZHUJIENENGYAOQIUDEMENCHUANGCHANPIN。FAHUIHULIANWANG+CHANYEDEZUOYONG,QUANMIANTUIDONGFANGDICHANHEMENCHUANGSHANGXIAYOUCHANYELIANDEJINMIXIEZUO。ZHUBUJIANLIMENCHUANGCHANPINXINYUZHIDU,SHULIGUOJIAPINPAI,TUIGUANGYOUZHICHANPIN,ZAIFANGDICHANXINGYETUIGUANGMINGPAICHANPINHEYOUZHICHANPIN。TONGSHIPEIHEGUOJIAKAIZHANLVSECHANPINRENZHENG,DALIFAZHAN,QUANMIANTIGAOJIANZHUMENCHUANGCHANPINBIAOZHUN,MANZUBAINIANZHUZHAIXUYAO。

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