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“互聯網+”驅動鋁型材加工行業轉型升級

來源:2017-2018分析報告  作者:肇慶亞洲鋁廠有限公司 盧文榮  日期:2018-7-18
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  摘要:通過“互聯網+”提升企業在成本控制、生產管理、市場營銷等方面的綜合水平。
  關鍵詞:大數據云計算互聯網平臺

  本篇文章內容由[中國幕墻網]編輯部整理發布:

  前言

  “HULIANWANG+”SHIZHONGYAODEGUOJIAZHANLVE,ZAOZAI2015NIANDEQUANGUOLIANGHUISHANG,QUANGUORENDADAIBIAOMAHUATENGTIJIAOLE《GUANYUYI“HULIANWANG+”WEIQUDONG,TUIJINWOGUOJINGJISHEHUICHUANGXINFAZHANDEJIANYI》DEYIAN,TONGNIANDESHIERJIEQUANGUORENDASANCIHUIYISHANG,LIKEQIANGZONGLIZAIZHENGFUGONGZUOBAOGAOZHONGSHOUCITICHU“HULIANWANG+”XINGDONGJIHUA。ZAIGUOQUJINIANLI,ZAI“HULIANWANG+”XINXINENGYUANDEQUDONGXIA,TONGXIN、JINRONG、LINGSHOU、、ZHIZAO、JIAOTONGLINGYUDOUFASHENGJUDADEJIJIBIANHUA。DUIMEIGEXINGYEERYAN,HULIANWANGBUZHISHIYIGEXINJINGJI、XINLINGYU,ERSHIYUZIJIXINGYEXIXIXIANGGUAN、BIXUYONGBAO、RONGHEDE。HEWEI“HULIANWANG+”?“HULIANWANG+”SHICHUANGXIN2.0XIADEHULIANWANGFAZHANDEXINYETAI,SHIZHISHISHEHUICHUANGXIN2.0TUIDONGXIADEHULIANWANGXINGTAIYANJINJIQICUISHENGDEJINGJISHEHUIFAZHANXINXINGTAI。YEJIUSHISHUO,“HULIANWANG+”TONGGUOHULIANWANGJISHUZAIGEGECHANYENEIBUJICHANYEJIANDEYUNYONG,JIEZHUYUNJISUAN、DASHUJU、WULIANWANGDENGPEITAOJISHUDEQIANRU,ZAIXINGYEJIANCHANSHENGFANKUI、HUDONGYUXIEDIAO,ZUIZHONGCHUXIANDALIANGHUAXUEFANYINGSHIDERONGHEYUCHUANGXIN。HULIANWANG+’SHIYIGEHENZONGHEDEGAINIAN,SHIWEILAIZHONGGUOJINGJIFAZHANDEZUIZHONGYAOYINQING。

  一.“互聯網+”促進供應鏈優化

  ZHUNQUECAIGOUGONGYINGSHENGCHANYUANLIAODUIBAOZHENGQIYEDESHENGCHANJIHUASHISHIJISHENGCHANGUOCHENGGUANKONGJIQIZHONGYAO。“DASHUJU”、“YUNJISUAN”HUIZONGLEXINGYESUOXUYUANLIAODECHANDI、SHICHANG、WULIU、JIAGE、PINZHIDENGXINXIYIJIGONGYINGQIYEDEXINGYEDIWEI、XINYONGZHUANGKUANGDENGXINXI,KEYIZONGHEZHEXIEXINXIDUIGOUMAIPINJINXINGHELIDISHAIXUAN,JIAGE、ZHILIANGDENGXINXIDEGENGJIATOUMING,GEIWOMENDECAIGOUDAILAILEGENGHAOGENGZHUNQUEDEXUANZEFANGSHI。

  JIAGEANGGUI,JIAGEBIANHUAPINFAN,CAIGOUZIJINPANGDA,RUNENGZHANGWOQUANGUONAIZHIQUANQIUGEDIKUCUNSHISHIXINXI,DUIQIYEJUECECENGZHUNQUEYUCEQIHUOJIAGE,SHIYINGSHICHANGJISHIDIAOZHENGDINGKUCUN,TIGAOQIYEYINGLISHUIPINGBANGZHUJIDA。TONGGUOJIEZHUHULIANWANGDASHUJU、YUNJISUAN,JIANGGEDAHUWANGZHANSHUJU,GEDAYOUSESHICHANGCANGCHUSHUJU,SHANGXIAYOUGONGXUXINXIDENGGELEISHUJUZONGHEHUIZONGFENXI,TILIANCHUDUILVDINGCAIGOUYOUYONGDESHUJU,WEIQIYEJINGYINGJUECETIGONGSHUJUZHICHENG。

  YUANCAILIAODEJIAGESHUIPING、CHANPINZHILIANGHEFUWUGENJIN,YUCAIGOUGONGYINGLIANDEFUWUSHUIPINGXIXIXIANGGUAN,“HULIANWANG+”DEDASHUJUKEYIJIANGBUTONGGONGYINGSHANGDEJIAGE、ZHILIANG、FUWUSHUIPINGDENGXINXIJINXINGGUILEIZHENGLI,ZAIHEGEGONGYINGSHANGPINGDINGHEYOUXIUGONGYINGSHANGXUANZESHANG,KEYIYOUJIAOQIANGDECANKAOJIAZHI。

  SHENGCHANHUOJIAGONGQIYEDOUHUIYOUZIJIDEYUANCAILIAOCANGKU,JIANLIYUANLIAOCANGKUDEMUDESHIBAOZHENGZHENGGESHENGCHANGUOCHENGDEZHENGCHANGYUNZHUAN,ZUOWEICAIGOUBUMENLAISHUO,ZAIJIANSHAOGONGSIKUCUNHEBAOZHENGSHENGCHANZHENGCHANGYUNZHUANJIANXUANZEYIGEHELIDEFANWEISHIFEICHANGZHONGYAODE,GENJUDASHUJUDEXINXI,GONGYINGSHANGDEGONGHUOZHOUQI、GONGYINGNENGLIDENGXINXIKEYIQINGXIHUODE,ZAIBAOZHENGSHENGCHANSHUNLIJINXINGDEQIANTIXIA,JIANSHAOCAILIAOKUCUN,TIGAOZIJINZHOUZHUANLV,DUIQIYEYOUQISHIXIAOSHOUZHUDAOSHENGCHANXINGQIYEYIYIZHONGDA。

  ZAIYINGDUIJIJIEXINGSHENGCHANLIANGZENGJIASHI,“HULIANWANG+”DEXIANGGUANJISHUKEYIZHENGHEWANGNIANDESHICHANGSHUJU、TONGXINGYEDEYUNYINGZHUANGKUANG、SHANGYOUXINGYEDEYUNXINGZHUANGKUANG,ZHEXIEXINXIWEIQUEDINGLINSHIDEKUCUNZENGJIALIANGTIGONGLEHELIDEYIJU。

  RUOLVJIAGONGQIYEYOUTUICHUXINCHANPINHUOKAIFAXINLINGYUDESHICHANG,XIANGYINGPEITAODEYUANLIAOPINZHONG、SHULIANGHUOXIANGYINGPEIJIANFASHENGJIAODABIANHUA,XIANYOUGONGYINGSHANGDEGONGHUONENGLIJIQIANZAIGONGYINGSHANGDEGONGHUONENGLIKEYITONGGUOXINXILIANWANGZHENGHEHUODE,YOUZHUYUKUAISUYINGDUISHICHANGBIANHUA。

  二.“互聯網+”提升生產管理水平,增強企業競爭力

  ANQIJIAOHUOHECHANPINZHILIANGSHIQIYEZONGHESHENGCHANNENGLIDEZHIJIETIXIANYINSU,WULIANWANG、YUNJISUANJISHUDUISHENGCHANGUOCHENGJINXINGZHINENGHUAGAIZAOHOU,KEYIDUIJIAOHUOQIDESUODUANHECHANPINZHILIANGDETISHENGQIDAOJIJIZUOYONG。TONGGUOCHEJIANZHINENGWULIUXITONGZAISHENGCHANGEGONGXUDEYINGYONG,SHENGCHANWULIAOTIAOMAXINXIDECAIJIGUANLI,DINGDANSHENGCHANGUOCHENGDEZIDONGSHISHIBAOGONGDENGKEYISHIXIANDUICHANPINDESHISHIGENZONG;TONGGUOSHENGCHAN、GONGYICANSHUDECAIJI、JILU、FENXI,YIJIYUNYONGZIDONGHUASHENGCHANXITONGDEJIANSHAORENWEIGANYUDENGCUOSHI,NENGYOUXIAOBAOZHENGWENDINGDECHANPINZHILIANG。

  DASHUJUZHENGHESHENGCHANSHEBEIYUNXINGZHUANGKUANG、CHEJIANCHANNENG、WEIWANCHENGJIHUA、CANGCHUZHUANGTAI、SHENGCHANGONGYICANSHUDENGXINXI,TONGGUOXITONGTEDINGLUOJIJISUAN,KESHIXIANZIDONGSHENGCHENGDINGDANSHENGCHANJIHUAJIZIDONGXIADANSHENGCHANZHILING,DADAOSHENGCHANZHINENGHUAMUDE。SHENGCHANDESHANGXIAGONGXUZHIJIANJIANSHAOTINGDUNSHIJIAN,YITUOXIANJINDEXINXICHULIJISHU,SHENGCHANXITONGNEIBUDEDINGDANKONGZHIXITONG、CHEJIANDESHISHIDIANZIKANBANXITONG,KEYISHIXIANGEHUANJIEJISHICHAXUN、SANDAN、XIAODANZIDONGGUIBING,GENJUYOUXIANDENGJI,GEGONGXUDECHANNENG,ZIDONGPAICHUDINGDANSHENGCHANDEXIANHOUSHUNXU,JIANSHAODAIGONGSHIJIAN,GUIFANGONGXUCAOZUO。

  TONGGUOHULIANWANGPINGTAI,BASHENGCHANXITONG、YINGXIAOXITONG、KEHUGUANLIXITONG、WULIUXITONGDENGXINXIXITONGWUFENGZHENGHE,XINXIGONGXIANG,KEHUKEYISUISHILEJIESUODINGGOUCHANPINZAISHENGCHANGUOCHENGDEMOUGEHUANJIE,YIHUOZAIYUNSHUTUZHONG,YEKEYISUISHILEJIECAIWUDUIZHANGXINXI,KEYIJIANSHAOZHONGJIANDIANHUAGOUTONG、RENYUANXIANCHANGZHUIZONGDENGHUODONG,JIANSHAOZHONGJIANHUANJIE,TISHENGGOUTONGXIAOLV。

  CHANPINZHILIANGDEBAOZHENGLAIZILIANGGEFANGMIAN:YOUZHIDEYUANCAILIAOHEYANGEDESHENGCHANGONGYIKONGZHI。DASHUJUWEIQIANMIANGONGYINGLIANJIEDUANXUANGOUXINGJIABIGAODEYOUZHIYUANCAILIAOTIGONGLEXINXIZHICHENG,TONGGUOYOUXIAOLIYONGHULIANWANGXINXIPINGTAI,KEYIHUODEXIANGDUIYOUZHIDEYUANCAILIAO。SHENGCHANHUANJIEXUYAOYANGEGONGYIKONGZHILAIKONGZHICHANPINZHILIANG。“DASHUJU”ZHENGHEDEXINXIZIYUAN,、ZHUANGTAI、SHENGCHANKONGZHIFANGSHI、GONGYICANSHU、ZHILIANGJIANCESHOUDUAN、XINGNENGJIANCEFANGFA、HEGEXINGNENGZHIBIAODENG,KEYIZAIXINYIDAIXINXICHULIJISHUTIAOJIANXIA,GENGJIALEIBIEQINGXI,XINXIMINGQUE,BARENWEIJINGYANZHIZHUANHUAWEIKESHIHUADESHUZIXINXI。TONGGUOHULIANWANGPINGTAI,GUONEIWAIDEJISHUWENXIAN、JISHUTUIGUANGWENZHANGDENG,JINGGUOXIANGGUANDEXINXIFENLEIZHENGHE、CHUANBO,KEYICUSHENGGENGDUOXINDESHENGCHANGONGYIZILIAO,ERCHUANGXINCHUGENGXIANJINDECHANPINJIJISHU。ERLVXIANJUYOUXINXIZHENGHEJIYUNYONGNENGLIDEQIYEJIANGHUICHENGWEIXINGYEDEBIAOGAN。

  三.“互聯網+”營銷時代已經來臨

  WULUNSHIQIYEZISHENGENSUI”HULIANWANG+“DEFAZHANJIAOBU,HUANSHIBEIDONGJIESHOUDIANZISHANGWUDESHICHANGFAZHAN,ZHEDOUSHILVJIAGONGXINGYEJINRUZHENGHEYINGXIAODEYIGEQIANZOU。WEILAIJINIAN,LVJIAGONGXINGYEDECHUANGXINFAZHANZEGENGYIKAODIANZISHANGWU、DASHUJUFENXIDAILAIDESHUJUZHIDAO,WEILAIDEJINGZHENGJIANGSHIZHENGHEYINGXIAOSHIDAIDEJINGZHUN。

  CONGYINGXIAOMOSHILAISHUO,“HULIANWANG+”DUIYUCHUANTONGDELVJIAGONGXINGYESHIYICIJIEHE,GENGSHIYICIFEIYUE。HULIANWANGKEYITIGAOCHUANTONGXINGYEDEXINXIHUA、ZHINENGHUAGUANLI,GENGKEYIZAIKEHUKAIFA、SHICHANGFANGXIANG、PINPAIJIANSHEDENGFANGMIANTIGONGQIANGDAZHICHI。SHILVJIAGONGQIYEJINXINGZHENGHEYINGXIAOZHONGYAOGONGJU。

  ZAIJINGZHENGJILIEDESHICHANG,XIANMINGDECHANPINTEDIAN,ZHUNQUEDEHEXINMAIDIAN,SHIZHONGDUOQIYEKUAISUFAZHANDEZHONGYAOYINSU。YIXIELVJIAGONGDELONGTOUQIYE,PINGJIEDUTEDEMAIDIAN,RUGUOYINGDEZHILIANG、YOUYUEDEXINGNENGDENGFANGMIANXINGCHENGWENDINGJINGZHENGLI,ZHUBUDAKAILESHICHANGDEDAMEN。ERHULIANWANGYUCHUANTONGQUDAODEJIEHE,WUYIWEIQIYEDECHANPINXUANCHUANKAIQILEGENGFENGFUDEQUDAOZIYUAN。WANGZHAN、WEIXIN、WEIBODENGHUDONGJIEHE,JIANGQIYECHUANDAXINXIZHIJIEDIDAKEHU,MIAOZHUNKEHUDEHEXINSUQIU,BAWOKEHUGOUMAIXUQIU,QIYEDECHANPINXIAOLIANGZIRANJIEJIEPANSHENG。

  DAXINGQIYEDEYIGEYOUSHISHIKEYITONGGUOXIANYOUZIYUANKAIFAXINXINGKEHUQUNTI。QIYEDUIXINKEHUQUNTICHANGQIGUANZHUYANJIU,JIANGQIYUQIYEFAZHANFANGXIANGJIEHEQILAI,SHIXIANYOUMUDE、YOUZHIDAO、YOUSHUJUDEKEXUEFAZHAN。ZAIZHEGEJICHUSHANG,QIYEKEYIQINGXIDEFENXISHICHANGXIANZHUANG,YUCESHICHANGBIANHUA,ZHEYEJUEDINGLEQIYEDUIWEILAIFAZHANDEBAKONGNENGLI。

  LVJIAGONGXINGYESHIYIGEDAXINGJIAGONGCHANYE,DANSHIYOUYUXINGYEZISHENTEDIAN,QIZHONGPUBIANCUNZAIDEYIGEFAZHANWENTISHIDALIANGDEKUCUNXIANGBANXIANGSHENG。SUIZHUDIANZISHANGWUDEXINGQI,BUFENCHUANTONGDELVJIAGONGGEQIYEYIJINGKAISHIXIANSHANGQUDAOXIAOSHOUKUCUNXIANHUO,JIANGZHONGXIAOKEHUYINRUXIANHUOXITONG,WEIKEHUTIGONGJISHI、ZHUNQUEDEXIANHUOCHAXUN,TIGONGZHUANYEDEZAIXIANFUWU,WEIKUCUNXIAOSHOUKAIPIGENGDUODEFAZHANKONGJIAN。

  ZONGERYANZHI,QIYEYAOGENGHAOFAZHAN,JIUBIXUCHONGFENLIYONGHAO“HULIANWANG+”DEXINXINGGONGJU,ZHEYANGCAINENGZUODAO“YUSHIJUJIN,GONGYINGHULI。”

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